Fashion Brand: Ivy Park

Ivy Park

Ivy Park has recently hit the news for allegations of labor abuse which the new brand has denied.The labor abuse claims include poor working conditions at the brands Sri Lankan factory and low wages to factory workers which is ironic for the brand, for its mission statement is promoting independence and empowerment for women.

ABOUT: Ivy Park

Ivy Park is the new activewear label co-founded by Beyonce. Launched on the 14th April 2016, the new brand merges fashion-led designs with technical innovation. Creating a new kind of performance wear with modern essentials for both on and off the field.

Ivy Park SS16 "Where is your park" video

"Ivy Park mixes high performance technical styles with fashion.Its a brand that inspires women to stay strong, healthy and happy no matter what their sporting ability is or shape".(Topshop)

The Ivy Park range centres on a core collection of sports staple, statement pieces including three different styled leggings including low rise, mid rise and high rise to flatter all different female body shapes. Breathable bra tops with cuts to flatter and enhance the female form. Tank Tops, Sweat shirts, caps, shorts, sport accessories and technical jackets are also included in the collection which you can mix and match.

Stockists include Topshop, Nordstrom, Zalando and Selfridges.




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