Swimwear Brand: Calzedonia

I find that every year is the same for me when it comes to finding swimwear that I actually like and on top of that a range that flatters and suits my boyish figure. Boyish I mean toned, athletic physique, none existent breasts and a big bottom inherited from the Brazilian side of my family. Anyhow, This year was no different. I scanned all the online stores for possible swimwear purchases but nothing. I am also a bit hesitant to buy swimwear online because you really need to try it on in person to see if the fit is right because theres nothing worse than a ill-fitted bikini or swimsuit. My hesitance for shopping online for swimwear then got the better of me so I decided to window shop in person and as you know if you live in the French part of Switzerland as I do we are pretty limited to the selection of clothing stores and brands in general so I knew this would be a pretty difficult mission to achieve. I scanned every high-street store, department store, boutiques but nothing. Your probably wondering why didn't she just go to H&M? For everyone knows they have a large selection of different styled swimwear for all shapes and sizes. Don't get me wrong I have bought plenty of H&M bikinis and swimsuits in the past and yes I have liked them but the quality doesn't really do it for me, (Don't even get me started on Primark swimwear). But what do I expect for paying 7.99chf for H&M bikini bottoms, your expectations for paying that little for the best quality is not realistic?No, but I'm a bit over the bikini bottoms losing its elastane and going see through after a few washes. FYI baggy bikini bottoms are not cute!
For what seemed like days and weeks of looking for the swimwear I imagined wearing on my holiday, I was starting to lose hope and think this really is mission impossible. Then one day as I was walking to the metro station (Riponne) in Lausanne, I walked past a swimwear shop. The same one I walk past everyday but I have never gone inside( I have no idea why). Maybe the fact that my celeb girl crush, Adriana Lima in a bikini campaign caught my eye on the shop window or maybe it was the giant 50% SALE! signs, maybe a mixture of both but it worked it was the first time I was introduced to the brand Calzedonia. 1 hour later I was literally skipping out of the store with four brand new AMAZING bikinis bought in the sale and which fit my body like a dream! Not only was there a huge choice in different styled swimwear in vibrant colours, prints and sizes but the quality in materials is high and the design/cut of each product really accentuates the female silhouette.
About Calzedonia
Calzedonia is an Italien brand founded in 1987, Verona with the aim to create a new way of selling hosiery and beachwear for women, men and children. Twenty years later the Calzedonia network boasts more than 1,750 shops worldwide.
The success of Calzedonia is the result of a number of factors being the huge range of products, the particular attention dedicated to fashion and current trends and also the unbeatable quality-price ratio.
The strengths of the brand includes its research on style and design,using state of the art materials and fabrics in its products and collections.
Face of Calzedonia Summer 2016:Adriana Lima
Summer 2016 swimwear collection and catalogue
Their current collection includes a variation of styles in Swimwear segmented in categories including Beachwear, Accessories, Swimsuits, Tankinis, Separates, Mix & Match and Bikini sets.
Calzedonia Summer 2016 swimwear show

Here are my favourite pieces from there current Summer 2016 collection you will find that some of the prices of the items chosen are surprisingly low this is because they are sale items. If you want to check out their website and shop online click the link below and find your perfect bikini and swimsuit like I did!


A Fashion Blogger Guide:How to pack properly for a holiday

 Whats more stressful than a fake eyelash not sticking on your eyelid perfectly or it taking ten minutes for the actual eyelash to stay on?How about being rushed to get ready or not finding an outfit for a certain event! I think this, in particular is on par with that level of stress; Packing your suitcase for a holiday. So why is packing so stressful? Is it because we over pack but really who packs lightly we havent paid £30 for baggage in the hold for a suitcase that is under 20kg and lets face the fact that there is no way you can actually fit all the things you want to bring on holiday with you in hand luggage.Lets not forget the fact you can't bring any liquids or toiletries in hand luggage so are you actually saving money when not paying for baggage in the hold or are you actually spending the same amount or more on travel sized toiletries at the airport or even at your holiday location? 
I think we've all had that packing experience where your bedroom looks like its just exploded all your belongings out of your wardrobes.Plus the intense struggle of actually doing the zip to your suitcase and what seems like extreme cardio to sit, stand, squeeze, scream and maybe even cry to do the zip up.
People who tell you to pack lightly most likely are the ones that have no interest in fashion and own probably five items in their wardrobe, so don't listen to them even if it is your parents or your boyfriend (I would know).There is also a reason to why suitcases now have wheels so we can overpack and bring all the outfits we want to wear on the rare holidays we take every year.
Packing doesn't have to be stressful if you follow my guides lines on;
 How to pack properly for a holiday.
1.  Make sure you take the right size and adaptable suitcase,preferably one with wheels. Travelling is stressful as it is so don't make your life more difficult in taking a suitcase that has a broken zip or isn't big enough for the amount of items you want to take on holiday with you. Also ALWAYS weigh your suitcase at the end of packing to see if it weighs the amount it should! Airlines are strict on weight limits and you don't want to pay more for extra weight!
2. To reduce the stress in what to pack and take with you on holiday, shop a few weeks beforehand to buy all the holiday essentials and outfits you need. This will make packing a lot faster and easier for you.
3. Make a holiday list on all the things you want and need to take on holiday with you and tick them off as you pack.
4. Do not last minute pack or do it the night before the likely hood of you forgetting something is extremely high.
5. Plan each outfit beforehand. This includes clothing, accessories, shoes etc. If you outfit build for each day and night you won't over pack and also you won't panic when your on holiday and think you don't have anything to wear for each occasion.
6. Make sure you iron what needs be and fold your clothes the right way and not just throw everything into your suitcase or use that rolling method because the last thing you want to happen is to be walking around with wrinkled clothing on holiday...Not cute!
My Suitcase
I am currently slowly packing my own suitcase (seen above) to Barcelona in 10 days and the guidelines I have given you in this post are ones that I follow myself. I have reduced my own stress levels by in advance doing my holiday shop and buying everything I need including all the essentials. Now all I need to do is outfit build and pack! Here are a few of my own holiday items that I think are essential for a beach holiday. 
 I think this is a common question to all females,How many swimwear items should you really take with you. My answer to that question is it all depends on the duration of your stay on holiday ie how many days are you there for? I own A LOT of swimwear and I plan to take at least ten Bikinis and three cut-out swimsuits. Why so many? I like to have the option of choice when im there and also if your having a rough body day a swimsuit is ideal to make you feel more comfortable in public also swimsuits are great for pool parties, day brunches and boat parties. Bikinis are obviously better for tanning, I recommend strapless Bikini tops and Brazilian style bottoms to reduce bad tan lines. What NOT TO WEAR;Ladies thong bikini bottoms and public topless sunbathing is not classy unless your on a secluded, private beach resort or a nudest beach (Take note).
I also have three Kaftans and one H&M 60's style romper for wearing to and back from the beach over my swimwear.
This is where I always go overboard on the packing for my addiction to shoes takes over and it sometimes even concludes to me sneakily taking a couple of pairs with me in my hand luggage as well as my main suitcase. Thinking essentially to what footwear you need to take with you on holiday I would say definitely take at least 1 pair of flips flops, 1 pair of trainers, 1 pair of nice sandals, 1 pair of black stilettos (Black goes with any outfit)and 1 pair of wedges. If I'm being honest I will most probably end up taking more pairs of stilettos all depending on what outfits I choose to take with me.
I think Accessories on holiday are so under-rated when they are a MUST in my opinion. You can transform any outfit with an amazing statement Accessory. Accessories include jewellery, head pieces,head scarfs, hats, belts,sunglasses and caps. Sunglasses are a must especially if your going somewhere hot. I personally like taking a range of sunglasses depending on outfits. If your one of those people who only take one pair of sunglasses on holiday, I would like to ask you how?Why?and what if they break? My advice to you is bring options for reassurance.
Im really into hair accessories at the moment and I think headbands look CHIC with swimwear!Do not forget to bring a cap and also a beach fedora is always on trend on holiday.
The jewellery I plan to pack are statement gold,chunky necklaces which look amazing on maxi dresses/dresses, swimsuits and playsuits. 90's style bracelets worn on the upper tricep and of course I plan to take as many different styled neck chokers as possible because I am their biggest fan and I think they look fabulous with swimwear and on any outfit.

Fashion Brand: Surf Gypsy

Introducing you to a small, unique and completely unknown Beachwear brand Surf Gypsy. Even though the brand is small it has the cutest cover ups perfect for the beach and holidays this Summer. With Crotchet detailing, bleached-out tie dye and bold prints splashed across playsuits and rompers.Kaftans,matching two-piece sets, fringing and lace detail perfect for beach soirees.
Surf Gypsy does not have its own official webpage but you can check out their collection on the Asos website and also shop online.  (Click the link below)

Surf Gypsy
Here are my fave pieces from their Spring/Summer 16 Collection...
Romper £14
Top £9.50
Romper £38
Top £36 & Shorts £32
Top £16
Dress £29

Fashion Trends: Off The Shoulder

The Off The Shoulder Trend
The hottest trend and also my favourite this Spring/Summer 16 has to be the off the shoulder trend. From various styles of dresses to playsuits, Gypsy inspired boho tops to ruffle finishes to crotchet and lace materials. Vibrant aztec and floral prints used to really make that trend an unnoticeable statement piece.The off the shoulder look creates an elegant,classy and hispanic vibe to any outfit!Also this style is flattering for all sizes.As seen on the catwalks...
Here are the best (and my fave) Off the shoulder products out there in the market today to help you find your favourite Off the shoulder style and for outfit inspiration. You can shop online for these products at the known brand official websites.  The brands include: Topshop, Zara,Asos, Jaded London and Surf Gypsy. 
Surf Gypsy £39
Zara £39.99
Topshop £42
Jaded London £28
Zara £25.99
Asos £65
Topshop £120
Zara £29.99
Asos £28
Just to prove that I am a loyal fan to this trend heres a piccy of me wearing an off the shoulder top in vibrant red from Zara. #outfitoftheday #OOTD

© Marianna Reid

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