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KENZO X H&M

KENZO X H&M
On November 3rd H&M launched their annual designer collaboration collection with the Paris based luxury brand KENZO. KENZO is known for its French chic style and does not shy away from their statement bold prints and graphics as well as their vibrant clashing colour palette. KENZO was initially founded by Japanese design visionary Kenzo Takada in 1970. Now Carol Lim and Humberto Leon are the Creative Directors of the internationally renowned luxury brand KENZO.
The KENZO brand decided to collaborate with H&M to engage with a wider audience to promote the brand to those who may not know KENZO. The issue with designer luxury brands is that they are restricted and limited to their target consumer audience with their high-end prices but with collaborating with high-street brand H&M this will give KENZO an opportunity to reach a wider audience and it also gives the high-street consumers the chance to purchase a KENZO product at an affordable price to suit their budget.

"Each piece has meaning, relevance, importance and that was our mission from the very beginning".(Humberto Leon).
(Watch the KENZO X H&M Fashion Show video below)
The KENZO X H&M  collection is a combination of Street-wear inspired style with the KENZO statement brand image twist. The collection includes Womenswear & Menswear clothing, Footwear and Accessories. Many of the garments are reversible which is a hallmark of KENZO's and boasts high quality craftsmanship. The KENZO Directors wanted the items in the collection collaborated with H&M to be collectors items and focused on its high quality, unique designs,prints,fabrics and its overall diversity to differentiate the brand to the past H&M collaboration collections with other High-end Luxury designer brands.
The KENZO X H&M collection includes reversible silk kimonos, bomber jackets,long faux fur coats,pile- lined leather jackets, bardot tops, patterned silk blouses, knitted lambswool jumpers, frill coloured blouses & jumpers, KENZO Logo t-shirts,polo neck jumpers, silk skirts & dresses, trousers, scarves,hats,gloves,ankle boots, flip flops,socks, bags,jewellery all in fabulous vibrant bold prints, patterns, graphics and colours.

Here are my favourite items from the KENZO X H&M Womenswear collection.

£139.99
£29.99
£59.99

£199.99
£49.99
£49.99
£149.99
£49.99

£149.99
£99.99
£299.99
£39.99
£29.99
£59.99

£199.99
£139.99
£29.99

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