TIDAL:FENTY X PUMA by Rihanna: Spring/Summer 17 Collection

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TIDAL X FENTY by Rihanna
Rihanna's second season collaboration with Puma named TIDAL X FENTY launched in stores and online last week. The Spring/ Summer 17 collection was showcased in Paris last year in September 2016 at the Hôtel Salomon de Rothschild. She chose to showcase her second season collection in Paris because it related to the collections theme and inspiration which references the regal 18th century France and Marie Antoinette through a modern contemporary lens.
TIDAL X FENTY S/S17 collection merges sport silhouettes with the romance and grandeur of 18th century France.Sneakers, track suits and boxing robes are reimagined, exaggerated and elevated with luxurious fabric and trims intricate lace, fine pleating, playful bows, PUMA cats and piercing zip pullers. The unisex styles feature a soft neutral colour palette of pinks, beige, nude, khaki, lilac and white.
TIDAL X FENTY S/S17 Catwalk Collection
This is one of my favourite celebrity collaboration collections. I think celebrities have a lot to prove when collaborating with fashion brands and designers, some are complete flops but in this case the FENTY X Puma collaboration has been a massive success so far!
I love this seasons collection inspiration from the styling of the catwalk looks to the colour palette to the modern, unique designs I think Rihanna has done a remarkable job as Creative Director for the FENTY X Puma collection so far. You can see in the S/S17 collection that she has had a lot of input in the design & styling process because her unique, symbolic style as a singer and style icon is clearly visible in each look. 
Rihanna has reinvented and innovated the Puma Sports brand into a high-fashion, exclusive, street wear brand.
Here are my favourite pieces from the new S/S17 Tidal X FENTY collection. View the full collection and shop online now in the link above.











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