Alice McCall S/S18

So I am currently on a mission to find not one, not two, but FOUR dresses for FOUR weddings this coming Summer and believe me you the stress is real. That is why I have started scanning the net for potential options. There are numerous of factors that go into the decision making process of finding that perfect dress for a wedding, not any wedding but one of your close friends, which you know the photos will be around for, well forever. I forgot to mention, all these weddings are abroad and around the hottest time of the year, so I need to bare that in mind and not go for a thick fabric or one that will make me profusely sweat throughout the wedding ceremony.
Last week, when I was doing the usual online research for the Spring/Summer 18 trends, I happened to fall upon a playsuit which instantly caught my eye and made me think, "I WANT THIS NOW". I then clicked onto the playsuit, intrigued to find out immediately the name of the brand. There it stated it was an Alice McCall piece. The name seemed familiar but I didn't really know much on the brand itself, I apologise in advance now for those that are reading this and are thinking, "has she been living under a rock to not know who Alice McCall is", but this is what I love about blogging, I come across new brands daily and when one does catch my interest I like to feature them on my blog. Anyway, so I decided to delve deeper and continued to scroll down the Alice McCall main website, where I discovered her current Spring/Summer 18 collection which included angelic, feminine, lace, frilled, embellished maxi dresses and playsuits in vibrant prints and colours, just what I had in mind to what I would want to wear to all of these weddings.
About
The Auzzie brand Alice McCall was created by, yes you've guessed it, fashion designer,  Alice McCall
Alice began her fashion career when she first moved to London at 19 years old to be a stylist, she then began to sell one of kind, silk pieces as a hobby on the side, as she identified a niche to create playful yet feminine pieces with a focus on intricate detailing. Her designs quickly got noticed and gained a loyal fan base, catching the eye of bohemian lovers such as, Kate Moss. The brand was then established in 2004 at the Mercedes Benz Fashion Week Australia and now has a strong presence locally and internationally with its e-boutique, 8 stores in Australia and 255 stockists globally.
"With a focus on intricate detailing, the brands designs remain uniquely feminine. Playing with the graphic use of space and colour, experimenting with fabric technique from delicate hand embroidery to developing custom- in house design laces, the concept of craft is something that remains core to the brands DNA".
Alice McCall Spring/Summer 18 Collection














Shop here:

Spring/Summer 18 Trends: Denim Revamp

Spring/Summer 18 Trends: Denim Revamp
As we start to get a little bit of hope to the end of what seems to be the longest and coldest Winter EVER!We can finally begin to store away the Winter attire from our wardrobes and start to make space for the new clothing necessities for this coming Spring.
 Just to clarify, Spring is four days away and before the weather does a 360, resulting us to all panic over what we should buy for our own personal wardrobes, I am here to help in guiding you on what the key trends are for this Spring/Summer 18. I have done my research in looking back at the Fashion Week's from September 17, where all international designers showcased their S/S18 collection and I have noted down the key trends in which will revitalise our S/S18 style.
 Before I list the full S/S18 trends in another blog post, I thought it would be a good idea to go into detail on each trend in more depth. Starting with...
Denim Revamp
Do you remember back in 2000 when you wore mix n match denim or denim with patch work detail with different materials. Well it's back but don't worry it's had a revamp and a new contemporary spin to it, thanks to Tom Ford, Versus, and Nina Ricci, polishing up the retro 2000 trend. This new age Denim has more of a tailored feel to it, from Denim structured, trouser jumpsuits, dresses, double denim co-ord sets, denim suits, darker denim palettes, which are all key looks, seen on the runway at Mugler, Nina Ricci, Versus, Fendi, Calvin Klein, Tom Ford, Adam Selman and Tibi.
"We never thought we’d see the return of tailored denim, but then, we didn’t expect it to look this good the second time around", Vogue.
Tom Ford

Calvin Klein

Mugler
Mugler
Tom Ford

Zadig & Voltaire
Shop the Denim look here:


© Marianna Reid

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