Onia x WeWoreWhat

Danielle Bernstein is renowned for her fashion blog WeWoreWhat and is one of the top Fashion Influencers on the gram right now! Not only is she 26 years old and on the Forbes 30 Under 30 list, (meaning she's basically a self-made millionaire under the age of 30), but she has also launched her own swimwear collection in collaboration with Onia just yesterday and guess what? It sold $2 million worth in ONLY 12 HOURS!!!Plus the entire collection is pretty much all sold out now (less than 24 hours laters).
Seeing the full collection myself I can understand why it was such a success and it wasn't only because of Miss Bernstein's huge social media following/fanbase.

ONIA X WeWoreWhat - Italy Collection

First things first, for those that don't know Onia, they are a lifestyle brand inspired by the modern voyagers. They design swimwear to loungewear and beach items. From my understanding within the collaboration WeWoreWhat designed the product collection plus had the idea concept and Onia manufactured the whole collection.
The collaboration collection is called, Italy Collection. It was inspired by the vibrant towns and ceramics of the Amalfi Coast and each swimwear item is named after them (CUTE!) ; Capri One Piece, Sardinia Bottom, Positano Top, Como Top, Riveria Bottom.
The entire collection is to die for! With feminine, contemporary swimwear designs that ooze the Italian vibe and the technicality of each design serves a purpose, which is just genius.
 From vibrant colours and gorgeous Italian related prints such as; lemon designs, Italian inspired ceramics, Roses and cabana stripes combined with ruffles, tie-fronts, belted waists and bardot-puffer sleeves.

Like I said the technicalities on each swimwear design from this line is genius and this is why, each design serves a purpose, and that purpose is to flatter the female silhouette and to create beautiful curve enhancements for all shapes and sizes. It is also nice to see a swimwear collection which has been designed with a main focus on the female consumers behavioural traits when it comes to body image and swimwear.  This product collection has beautiful designs formatted to eliminate every Woman's body insecurity with the aim for us all to feel 100% confident in swimwear.

For example
The Riviera Eyelet Bottom has its high leg and dipped tie-front waist which is very flattering and creates a elongating profile!

Another example,
 The Capri One Piece has a functional sash tie that highlights the narrowest part of the waist and its high cut creates the appearance of longer legs!

As you can probably tell I am big fan of this collection, even though it is currently sold out! Italy is one of my favourite places in the entire world and so I love the concept and the inspiration behind it as well all of the designs and prints with the main focus of female body confidence.
Check out the full Onia x WeWoreWhat collection here:

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